How do the clubs pay tribute to teams during the World Cup?

The Brazilian teams, dressed by Umbro, will use clothing in honor of 7 countries that will play in Russia

How do the clubs pay tribute to teams during the World Cup?

In June, the World Cup of Russia will start, which is the most important sporting event of the year. Already, several brands and companies put together their plans to increase sales in all their products. Umbro, the sports brand that dresses national teams, devised a way to increase its sales in Brazil.

Leer en español: ¿Los clubes se visten de selecciones durante el Mundial?

The 7 clubs that wear the company’s product in the country, took out alternative shirts in honor of 7 countries that will participate in Russia 2018. Chapecoençe, Avaí, Atlético Paranaense, Santos, Gremio, Bahia, Atlético Mineiro, and Cruzeiro will be able to support their national selection and another countries in the world.


The club of Chapecó, which became infamous for the accident in 2016 in which almost all of its staff died, will pay homage to Colombia. The team and the coffee country were united when the plane of the company Lamia crashed in the Cerro de Rionegro, Antioquia. From that moment, Brazilians and Colombians shared the same tragedy and joined to encourage each other.

The Avaí club of the city of Florianópolis will carry on its chest the colors of France. The style is very similar to the Chapecoence shirt. The only change is the colors that went from yellow, blue and red to blue, white, and red.



Atlético Paranaense will pay tribute to the Spanish national team. The club of Curitiba will change its red and black, for the red and yellow of the Iberian. The Paraná will share the colors with the 2010 world champion.


Brazil's Cruzeiro will have the colors of the Icelandic team on its chest. The celestes will share colors with the debutants of the world cup who have surprised everyone by their classification despite having only 300,000 inhabitants. Cruzeiro will honor the Vikings for their adventurous spirit in conquering the frozen lands of the north, as well as the colonists of Cruziero.


Bahia will play with the colors of the host of the world cup. Umbro said they designed the uniform in honor of Russia and Yuri Gagarin, the Soviet who became the first man in space.


Another Latin team that will be "playing" is Uruguay. Gremio de Porto Alegre took advantage of sharing the celestial uniform with the orientals and will play with their colors. The Rio Grande do Sul region borders Uruguay and shares several cultural traditions.


Meanwhile, Santos, the team of Pele and Neymar, will have the England shirt. The "peixe" will stop using Kappa and will debut the Umbro shirt honoring the creators of the "most beautiful sport".


The selections that wear clubs uniforms

There are also cases in which, during World Cup times, national teams launch T-shirts in honor of clubs in the host country as a strategy to awaken sympathy and support within the premises.

In Brazil 2014, the Brazilian team launched its second outfit in honor of Flamengo de Rio de Janeiro, the club with the most fans in the city (and possibly the country).

Another similar case was the selection of Costa Rica in the World Cup in Italy 90. The Ticos wore a shirt of black and white stripes in honor, according to the Costa Rican federation, to Libertadores club of the country. However, the uniform was identical to the Juventus of Turin, the most winning team and the largest in Italian soccer.


Latin American Post | Santiago Gómez Hernández
Translated from “¿Los clubes se visten de selecciones durante el Mundial?”

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