If you are into website content creation make sure you abide the guidelines of the Google algorithm updates
Google is known to come up with algorithm updates, almost every one or two months. Some of the updates are tiny ones and not that important to impact the SERPs. But there are certain major updates that can have a very strong effect on the SERPs. The article highlights on some of the major algorithm updates rolled out by Google. Let us have a look at some of the latest Google algorithm updates that are going round.
This is an algorithm that gives score to the web pages based on the quality of the web pages. The sites with the low quality and spammy contents are down ranked. Initially, when Panda was created in 2011 it was used more as a filter rather than Google Core algorithm’s part. It was only in 2016, when it got its entry as the ranking algorithm of Google. Now, the functioning of Panda is way faster than before.
There are numerable sites that come up with pirated contents every day. The update on the Google's Pirate algorithm came up to protect the websites with copyright violation received from the Google search ranking. The websites that have been affected are well-known and popular sites. The majority of the pirated contents are associated with books, music and movies that are accessible for free to the visitors, especially via the torrent sites. This is one of the latest Google algorithm updates that has affected millions of sites out there.
Penguin was established in 2012. But it was only in the late 2016, when it became the part of the core ranking algorithm of Google. It functions in the real-time, which indicates that the penalties applied to the sites and web pages are faster and the recovery process is also less. The primary focus of Penguin is to recognize the link profiles and sites that spam the results with the use of the skillful linking tactics.
Pigeon was introduced in the mid-2014 and the later part of the same year, and it was incorporated as a part of the core algorithm Google ranking. Pigeon influences the Google returns for query results in a dramatic manner and is considered as one of the best latest Google algorithm updates. Here, the location of the searcher also plays a vital role. Pigeon has aided in building a closer ties between the core algorithm and the local algorithm. This means that the same SEO elements can be used for ranking both the local and the non-local Google outcomes.
Location and distance plays a major role influencing the ranking of the Google search results. It is due to Pigeon that there has been a decline in the number of local pack query returned. This has been a boost for the local directory sites. Henceforth, the association between Google Map search and Google web search has become stronger.
It was on 21st April, 2015 when a major update was made to Google’s search algorithm known as “Mobilegeddon”. This update had a great impact on the online world as the websites were penalized for not providing a mobile friendly experience to the mobile users through an effective mobile responsive web design. Some of the SEO specialists and experts were of the view that this algorithm update will have greater impacts than Panda and Penguin. The anticipation has been true in the current market from one of the most popular and the latest Google algorithm updates, according to itsmyownway.com.
According to Click-through marketing reports, there has been as many as 40% of the websites that have failed to meet the criteria set by Google’s latest updates. Today, almost every website has a mobile responsive web design. It is true that the algorithm updates from Google Penguin and Panda showed impacts on the websites, but were not near to the 40% impact that have been witnessed with the introduction of Mobilegeddon.
Fred was introduced in the early 2017 with the focus of hunting down the sites and web pages with thin contents. This latest Google algorithm update seems to target mostly the websites that feature low quality posts and infringe the webmaster guidelines from Google. Every website needs to abide by the guidelines for contents.
Latin American Post | Maria Jones
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