In addition to large collections and designs, the MBFWMadrid brought with it some surprises and challenges for the fashion industry

The Mercedes Benz Fashion Week Madrid held its second edition of the year from July 6th to 11th, two months ahead of the event to open the calendar of international fashion shows and, thus, work on the internationalization of the event.

"We hope to consolidate this edition as an important edition in which Spanish fashion is put on the international map," said Charo Izquierdo, the director of MBFWMadrid, for the newspaper La Vanguardia.

Leer en español: Las sorpresas que nos dejó el Mercedes Benz Fashion Week Madrid

Brands such as Inuñez, Dolores Cortés, Duyos, and Hannibal Laguna have already defined their spring-summer trends of 2019, where they abound from light and romantic designs to sixties bets with transparencies and bright colors. However, this edition of MBFWMadrid not only left us with great collections, but also brought with it some surprises and challenges for the fashion industry.

Sustainable fashion

With the collaboration of its environmental sponsor Ecoembes, the MBFWMadrid made its first parade within the parameters of the circular economy, where the reduction, reuse, and recycling of the elements took precedence.

As the textile industry is one of the most polluting on the planet, Madrid Fashion Week highlighted the designs of Juanjo Oliva, made with recycled plastic fabric and plastic bottles to demonstrate that sustainable fashion can have space on the catwalks.

Pedro del Hierro

After his return to the national catwalk, after 16 years in the January edition of MBFWMadrid, Pedro del Hierro shone with his Puro Arte collection, full of "designs full of contrasts, with volume and care of color and detail" as described Nacho Aguayo, director of women's design.

For his part, Alex Miralles, Director of Design of Man, described it as "a special collection for the mixture between tradition and novelty with winks of the 70s."

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Tribute to Jesús María Montes-Fernández

The role of the fashion journalist, TVE program director Flash Moda, for 25 years in the support of Spanish design and contributing to the dissemination of the Spain brand throughout the world was highlighted.

According to La Vanguardia, the event took place in the pavilion 14.1 of Ifema and brought together more than 40 Spanish designers, including Marina Conde 'La Condesa', Miguel Marinero, Hannibal Laguna and Dolores Cortés.

According to La Razón, in Spain there are more than 6 million online fashion buyers in Spain, which accounts for just over 3% of the sector's turnover; while in countries like Germany online fashion already represents more than € 10,000 million.

This is why today the MBFWMadrid will present an interesting off program, which will include a talk by journalist Jessica Michault at the Only YOU Atocha hotel. The aim of the talk will be to talk with the designers who were part of the catwalk about the importance of digitalization in the fashion industry to strengthen the business and internationalize brands.
 

LatinAmerican Post | Luisa Fernanda Báez
Translated from “Las sorpresas que nos dejó el Mercedes Benz Fashion Week Madrid”