Strategically using social media can guarantee the success of a business. Here are five entrepreneurs who used social media effectively to grow their brands and become well-known in their industries.
The Woman Post | Carolina Rodríguez Monclou
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Most entrepreneurs understand the importance of social media marketing, but some struggle to know where to start. According to Visiture, 75% of people admit to buying something after seeing it on social media, and 90% of people say they turn to social media to help them with a buying decision. Here are five success stories of female entrepreneurs who used social media as a marketing platform.
1. The Kardashians
The Kardashians are used as an example to describe the usage of various media platforms to advertise products to a large audience. The Kardashian-Jenner family, particularly Kim Kardashian and Kylie Jenner, intertwine product placement on the TV show with newer media such as Instagram and YouTube for the successful marketing of themselves and their products. Some of the strategies they use are: wearing branded fashion, presenting beauty routines to incorporate their own cosmetic products, and taking the viewer to events or the office to present the product in a non-obvious way. The sisters Kourtney, Kim, Khloé, Kendall, and Kylie have accumulated a combined following of more than 700 million people.
2. Lilly Singh
Lilly Singh became the richest female YouTuber in the world in 2017. She is a 32-year-old Canadian YouTube Queen. In 2019, she made a fortune of $7.5 million from YouTube. Her social media platforms have made her famous across the globe. Lilly Singh has got more than 14 million subscribers and over 1.5 Billion views. The comedian and influencer have a $22 million net worth thanks to her comedy sketches on all her social media posts. Thanks to her brilliant use of social media marketing, she has gained a deserved loyalty from a massive audience.
3. Shradha Sharma
Shradha Sharma is the founder of YourStory, a leading portal that covers entrepreneurship and Indian Start-Up. With degrees from St. Stephen's College and MICA, Shradha had initially worked with Times of India and CNBC TV18. However, she founded YourStory to give people's stories a voice. Among her most impressive achievements, she was listed among the top 500 LinkedIn Influencers worldwide, she has also received the L'Oreal Paris Femina Award for Online Influence. Through storytelling, she created her own company and made herself well-known as a startup success story.
4. Richa Kar
With a mission to help women explore their radiant personalities, Richa Kar started Zivame in 2011. Since then, she has been on an unstoppable journey taking Zivame to incredible heights. Zivame currently delivers to over 20,000 pin codes across the world, and with investors like Ratan Tata & Ronnie Screwvala supporting the company, it plans to grow further. According to Ascent Group India, "Richa found her TG at a meager acquisition cost making social media eccentric to her marketing strategy."
5. Masoom Minawala
Masoom is the founder of Style Fiesta, a trend-driven online destination for fashion jewelry and accessories. The young entrepreneur has been addicted to the online space for as long as she can remember. She designed her first website when she was 16 and has been glued to her laptop screen ever since. Combined with her die-hard romance with fashion, beauty, and Pinterest, she started this blog on a whim back in 2010. This influencer successfully turned her love for fashion into a business. She also has a YouTube channel in which she teaches how to grow brands with influencers and doubled audiences on social media.
Social media marketing is a crucial tool for small businesses. Without becoming viral, connecting with your followers and giving them what they want is a great way to make them know your brand. With perseverance, a good strategy, and daily interactions, you can also become a top leading entrepreneur that uses social media as a marketing platform.